video toolkit for introductory psychology lofgren

#VIDEO TOOLKIT FOR INTRODUCTORY PSYCHOLOGY LOFGREN PROFESSIONAL#

Only make changes to the control if your tests see a 10% gain in the desired result at a 99% confidence interval.

How data impacts the buying and selling of ads 10% gain and are 99% certain.How the web works and how users are tracked online.We like to be where the people are and where they’re going. The web can be a big and intimidating place.ĭid you know there are more than 1.8 billion websites, and over 4 billion internet users? That’s more internet users than half of the global population.įor marketers, this is great news. Part Five: The Intersection of Influence, Storytelling and Dataīuckle up! Part 1: web structure, tracking, and data 101.Part Four: Collecting Data, Conversion Design, and A/B Testing.Part Three: Using Data, Analytics, and SEO to Make Smarter Decisions.Part Two: Customer Personas, Journeys, and User Experience.Part One: Web Structure, Tracking, and Data 101.What follows is an overview of the modules our trio teaches in the class. In this article, we wanted to share our knowledge with more people beyond the classroom.

#VIDEO TOOLKIT FOR INTRODUCTORY PSYCHOLOGY LOFGREN PROFESSIONAL#

Overall, the program’s content will help students implement a successful web marketing strategy,” says Karine Bravais, Associate Director of Professional Development Programs at The University of Chicago Graham School. We cover topics ranging from brand awareness and development to social media and consumer research design. “Our certificate program incorporates real-world marketing case studies and projects. Our goal was to provide a fundamental understanding of modern digital marketing skills, a stronger analytical toolkit, and instill greater confidence managing campaigns, teams, and vendors.

Make someone’s job easier - a chance to help marketers learn strategies, tools, and critical thinking skills to help their organizations grow.

Be a student and a teacher - an opportunity to share our unique approach to marketing blending design, analytics, and UX.

Build something – a class covering the fundamental elements of modern marketing.

The class is a required course in their Digital Marketing and Integrated Communications certificate program. How can you capitalize on this opportunity?Īt Clique, we’re so into this stuff that we decided to teach it. A few of our team members - Director, Brent Williams, UX Director, Michael Facchinello, and SEO Director, Brendan Hufford designed a class in partnership with the University of Chicago Graham School. Skilled marketers with an understanding of user experience, analytics, and optimization are in high demand. Not to mention, the largest living generation (millennials) spends about $600 billion dollars a year New tools, technologies, strategies, and skills are being introduced into our world every day.Ĭombined with the fact digital marketing spend is trending up in a major way, Forrester predicts it will reach $120 billion by the year 2021. Digital marketing fluency has never been more important.

Video toolkit for introductory psychology lofgren